HOSPITALITY INDUSTRY DURING COVID-19 CRISIS: REVIEW OF THE CURRENT SITUATION AND SUSTAINABLE POST-CRISIS RESPONSE

Authors

  • Oļegs Ņikadimovs “HOTEL SCHOOL” Hotel Management College (LV)
  • Aļina Rodčenkova “HOTEL SCHOOL” Hotel Management College (LV)

DOI:

https://doi.org/10.17770/sie2021vol6.6432

Keywords:

COVID-19, crisis, hospitality industry, management, sustainability

Abstract

This study, titled “Hospitality Industry During COVID-19 Crisis: Review of the Current Situation and Sustainable Post-Crisis Response”, is a review of published studies, assessing the current research efforts in the hospitality industry that was heavily impacted by the COVID-19 global pandemic, as well as possible sustainable crisis management solutions. In response to the crisis, caused by virus outbreak and followed by the travel bans, many hotels were forced to close their doors temporarily or even forever. Such a deep crisis in the hospitality industry resulted in many problems, especially social problems among the employees of the industry. The study has utilised secondary research methodology to conduct a literature review; qualitative content analysis has been applied to the selected academic pieces of literature, journal articles, published researches and thesis papers, government reports, case studies, UNWTO monthly reports. The results revealed approaches and the most popular research directions, as well as possible crisis management solutions and strategies. The findings are highlighting the challenges in tourisms and hospitality industry in the wake of ongoing pandemic; the study lists possible post-crisis sustainable strategic solutions, as well as directions for the future research efforts.

References

Al Eid, N., & Arnout, B. (2020). Crisis and disaster management in the light of the Islamic approach: COVID-19 pandemic crisis as a model (a qualitative study using the grounded theory). Journal of Public Affairs. DOI: https://doi.org/10.1002/pa.2217 Retrieved from: https://onlinelibrary.wiley.com/doi/full/10.1002/pa.2217

Armstrong, P., Armstrong, H., Choiniere, J., Lowndes, R., & Struthers, J. (2020). Re-imagining long-term residential care in the COVID-19 crisis. Ottawa, ON: Canadian Centre for Policy Alternatives.

Bakar, N. A., Rosbi, S. (2020). Effect of Coronavirus disease (COVID-19) to tourism industry. International Journal of Advanced Engineering Research and Science, 7, 189-193. DOI: 10.22161/ijaers.74.23.

Beirman, D. (2003). Marketing of tourism destinations during a prolonged crisis: Israel and the Middle East. Journal of Vocational Marketing, 8(2), 167-176. Retrieved from: https://www.researchgate.net/publication/240284977_Marketing_of_tourism_destinations_during_a_prolonged_crisis_Israel_and_the_Middle_East

Bell, E., & Bryman, A. (2018). Business Research Methods. Retrieved on 27.01.2021 from: https://www.uwcentre.ac.cn/haut/wp-content/uploads/2018/11/Alan_Bryman_Emma_Bell_Business_Research_Methodsb-ok.cc.pdf

Benjamin, S., Dillette, A., & Alderman, D. H. (2020). “We can’t return to normal”: committing to tourism equity in the post-pandemic age. Tourism Geographies, 22(3), 476-483. DOI: https://doi.org/10.1080/14616688.2020.1759130

Bundy, J., Pfarrer, M. D., Short, C. E., & Coombs, W. T. (2017). Crises and Crisis Management: Integration, Interpretation, and Research Development. Retrieved from: https://journals.sagepub.com/doi/10.1177/0149206316680030

Cajner, T., Crane, L. D., Decker, R. A., Hamins-Puertolas, A., & Kurz, C. (2020). Tracking Labor Market evelopments during the COVID-19 Pandemic: A Preliminary Assessment. Federal Reserve Board. Retrieved from: https://www.federalreserve.gov/econres/feds/files/2020030pap.pdf

Caradonna J. L. (2014). Sustainability: A History. Retrieved from: https://books.google.lv/books?id=GGrrAwAAQBAJ&printsec=frontcover#v=onepage&q&f=false

Central Statistical Bureau of Latvia. (2020). In October, the number of guests in tourist accommodation establishments continued to decrease. Retrieved from: https://www.csb.gov.lv/en/statistics/statistics-by-theme/transport-tourism/tourism/search-in-theme/2890-latvian-hotels-and-other-accommodation

Choy, V., Chong, H., & Verma, R. (2015). Cornell Hospitality Report. Environmental Sustainability in the Hospitality Industry: Best Practices, Guest Participation, and Customer Satisfaction. Retrieved from: https://ecommons.cornell.edu/bitstream/handle/1813/71174/BrunsSmith_2015_Enviro_Sustain.pdf?sequence=1&isAllowed=y

Coombs, W. T., Holladay, S. J. (1996). Communication and Attributions in a Crisis: An Experimental Study in Crisis Communication. Retrieved from: https://www.researchgate.net/publication/232958752_Communication_and_Attributions_in_a_Crisis_An_Experimental_Study_in_Crisis_Communication

Coombs, W. T. (2007). Protecting organization reputations during a crisis: The development and application of situational crisis communication theory. Corporate Reputation Review, 10(3), 163-177.

Coombs, W. T., & Laufer, D., (2018). Global Crisis Management – Current Research and Future Directions. Journal of International Management. DOI: https://doi.org/10.1016/j.intman.2017.12.003

Crouch, E., Fitzgerald, M., Goad, N., Goldberg, A., Gordon, A., & McCaleb, T. (2020). Breaking Ground on a New Era in Lodging. BCG. Retrieved from: https://www.bcg.com/en-au/publications/2020/understanding-consumerbehavior- in-hotel-industry-post-covid-19

Dehler, N. (2020). COVID- 19 and Hospitality: Re-evaluating Your Hotel Technology Strategy to Prepare for a New Normal Post-Recovery. Retrieved from: https://www.stayntouch.com/resources/articles/covid-19-and-hospitality-re-evaluating-your-hotel-technology-strategy-to-prepare-for-a-new-normal-post-recovery/

Duarte Alonso, A., Kok, S. K., Bressan, A., O'Shea, M., Sakellarios, N., Koresis, A., Buitrago Solis, M. A., & Santoni, L. J. (2020). COVID-19, aftermath, impacts, and hospitality firms: An international perspective. International journal of hospitality management, 91, 102654. https://doi.org/10.1016/j.ijhm.2020.102654

Dung, L., & Giang, P. (2020). Strategic responses of the hotel sector to COVID-19: Toward a refined pandemic crisis management framework. International Journal of Hospitality Management, 102808. DOI: https://doi.org/10.1016/j.ijhm.2020.102808

Ertuna, B., Karatas-Ozkan, M. and Yamak, S. (2019). Diffusion of sustainability and CSR discourse in hospitality industry: Dynamics of local context. International Journal of Contemporary Hospitality Management, Vol. 31, No. 6, 2564-2581

Eurostat. (2020). Impact of Covid-19 crisis on services. Retrieved from https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Impact_of_Covid-19_crisis_on_services

Faulkner, B. (2001). Towards a framework for tourism disaster management. Tourism management, 135-147.

Flick, U. (2014). An Introduction to Qualitative Research. Sage Publications, London. Retrieved from: https://books.google.lv/books/about/An_Introduction_to_Qualitative_Research.html?id=HB-VAgAAQBAJ&redir_esc=y

Global Reporting Initiatives (GRI). (2006). Sustainability Reporting Guidelines for Public and Third Sector Organizations. Retrieved from: https://www.globalreporting.org/

Gössling, S., Scott, D., & Hall, C.M. (2020). Pandemics, tourism and global change: a rapid assessment of COVID-19. Journal of Sustainable Tourism, 29:1, 1-20, DOI: 10.1080/09669582.2020.1758708

Hall, M. (2010). Crisis events in tourism: subjects of crisis in tourism. Current Issues in Tourism, 13(5), 401-417. DOI: 10.1080/13683500.2010.491900

Hao, F., Xiao, Q., & Chon, K. (2020). COVID-19 and China’s Hotel Industry: Impacts, a Disaster Management Framework, and Post-Pandemic Agenda. International Journal of Hospitality Management, 90, 102636. DOI: 10.1016/j.ijhm.2020.102636.

Henkel, A., Caic, M., Blaurock, M., & Okan, M. (2020). Robotic transformative service research: deploying social robots for consumer well-being during COVID-19 and beyond. Journal of Service Management, 31, 1131-1148. DOI: 10.1108/JOSM-05-2020-0145.

Henderson, J. (2006). International tourism and infectious disease: Managing the SARS crisis in Singapore. Crisis Management in Tourism. 186-199.

Iyer, G. R., & Jarvis, L. (2019). CSR adoption in the multinational hospitality context: A review of representative research and avenues for future research. International Journal of Contemporary Hospitality Management, Vol. 31, No. 6, 2376-2393.

James, P., Magee, L., Scerri, A., & Steger, M. B. (2015). Urban Sustainability in Theory and Practice: Circles of Sustainability. U.K.: Routledge.

Jones, P., Hillier, D., & Comfort, D. (2014). Sustainability in the global hotel industry. International Journal of Contemporary Hospitality Management, 26. 10.1108/IJCHM-10-2012-0180.

Jones, P., Comfort, D. (2020). The COVID-19 Crisis and Sustainability in the Hospitality Industry. International Journal of Contemporary Hospitality Management. Retrieved from: http://eprints.glos.ac.uk/8539/1/8539-Jones-%282020%29-The-COVID-19-Crisis-and-Sustainability.pdf

Karatepe, O. M., Rezapouraghdam, H., & Hassannia, R. (2020). Job insecurity, work engagement and their effects on hotel employees’ non-green and nonattendance behaviors. Int. J. Hosp. Manage. 87(May), 1–12.

Kastsadze, B., & Milojevic, D. (2020). Social Sustainability in COVID-19 Crisis: The Case of the Hotel Industry. Retrieved from: http://www.diva-portal.org/smash/get/diva2:1441677/FULLTEXT01.pdf

Kramer, M. R. & Porter, M. (2011). Creating shared value. FSG. Retrieved from: https://hbr.org/2016/10/the-ecosystem-of-shared-value

Maaty, D. (2020). Evolving guest behaviour due to COVID-19 will trigger technology shift. Hotel News me. Retrieved from: https://www.hotelnewsme.com/news/evolving-guest-behaviour-due-to-covid-19-will-trigger-technology-shift-four-seasons-it-director-says/

Min, J. C., Lim, C., & Kung, H.H. (2011). Intervention analysis of SARS on Japanese tourism demand for Taiwan. Qual. Quant, 45 (1), 91–102. DOI: https://doi.org/10.1007/s11135- 010-9338-4.

Nazneen, S., Hong, X., & Ud Din, N. (2020). COVID-19 Crises and Tourist Travel Risk Perceptions. SSRN, 3592321. Retrieved from: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3592321

Nkengasong, J. (2020). China’s response to a novel coronavirus stands in stark contrast tonthe 2002 SARS outbreak response. Nat. Med. 26, 310–311. DOI: https://doi.org/10.1038/

Qiu, R. T., Park, J., Li, S., & Song, H. (2020) Social costs of tourism during the COVID-19 pandemic. Ann. Tour. Res. 84, 102994.

Radhakrishna, S. A. (2020). COVID-19 | Post-pandemic, India’s Tourism Sector Stares at 70% Job Loss. Retrieved from: https://www.thehindu.com/news/nationa

Ritchie, B. W., & Jiang, Y. (2019). A review of research on tourism risk, crisis and disaster management: Launching the annals of tourism research curated collection on tourism risk, crisis and disaster management, Annals of Tourism Research, Volume 79,102812, DOI: https://doi.org/10.1016/j.annals.2019.102812.

Rivera, M. (2020). Hitting the reset button for hospitality research in times of crisis: COVID19 and beyond. International Journal of Hospitality Management. DOI: 10.1016/j.ijhm.2020.102528

Ryan, G. (2018). Postpositivist critical realism: philosophy, methodology and method for nursing research. Nurse Researcher, 27. DOI: 10.7748/nr.2019.e1598.

Schutz, A. (1962). The Phenomenology of the Social World. Retrieved from: https://plato.stanford.edu/entries/schutz/#PheSocWor

Seeger, M., Ulmer, R. R., & Sellnow, T. L. (2005). Post-Crisis Discourse and Organizational Change, Failure and Renewal. Journal of Organizational Change Management, 18, 78-95. DOI: 10.1108/09534810510579869.

Sigala, M. (2020). Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research. Journal of Business Research, 117, DOI: 10.1016/j.jbusres.2020.06.015.

State Employment Agency Republic of Latvia. (2020). Retrieved from: https://www.nva.gov.lv/en/unemployment-statistics-2

Stake, R. E. (1995). The Art of Case Study Research. Retrieved from: https://books.google.lv/books?id=ApGdBx76b9kC&printsec=frontcover#v=onepage&q&f=false

Stake, R. E. (2005). Qualitative Case Studies. In: N. K. Denzin & Y. S. Lincoln (Eds.), The Sage handbook of qualitative research, Sage Publications Ltd, 443–466.

Statista. (2020). Number of jobs at risk in the tourism sector in European countries due to the coronavirus (COVID-19) pandemic in 2020. Retrieved from: https://www.statista.com/statistics/1107432/travel-and-tourism-jobs-at-risk-europe-coronavirus/

United Nations. (2020). COVID-19 likely to shrink global GDP by almost one per cent in 2020. Retrieved from: https://www.un.org/sustainabledevelopment/blog/2020/04/covid-19-likely-to-shrink-global-gdp-by-almost-one-per-cent-in-2020

University of Michigan. (2002). Sustainability Assessment and Reporting for the University of Michigan's Ann Arbor Campus, p.8. Retrieved from http://css.umich.edu/sites/default/files/css_doc/CSS02-04.pdf

Weber, M. (1947). The theory of social and economic organization (1st Amer. ed.). Oxford University Press.

Wen, J., Kozak, M., Yang, S., & Liu, F. (2020). COVID-19: potential effects on Chinese citizens' lifestyle and travel. Tourism Review. DOI: https://doi.org/10.1108/TR-03-2020-0110

Western Australian Council of Social Service (WACOSS). (2003). WACOSS Housing and Sustainable Communities Indicators Project. Retrieved from: http://www.regional.org.au/au/soc/2002/4/barron_gauntlett.htm

WEF (WEF). (2020). Global Competitiveness Report Special Edition 2020: How Countries are Performing on the Road to Recovery. Retrieved from: https://www.weforum.org/reports/the-global-competitiveness-report-2020

World Health Organization, (WHO). (2020). Pneumonia of unknown cause – China. Retrieved on 11.01.2021 from: https://www.who.int/csr/don/05-january-2020-pneumonia-of-unkown-cause-china/en/

World Travel & Tourism Council (WTTC). (2020). COVID-19 Hub. Retrieved from: https://wttc.org/COVID-19

World Travel & Tourism Council (WTTC). (2020). “Leaing Global Protocols for the New Normal”. Retrieved on 15.01.2021 http://aifec.org/web/wp-content/uploads/2020/05/Global_Protocols_for_the_New_Normal___Convention_Centres.pdf

Downloads

Published

2021-05-28

How to Cite

Ņikadimovs, O., & Rodčenkova, A. (2021). HOSPITALITY INDUSTRY DURING COVID-19 CRISIS: REVIEW OF THE CURRENT SITUATION AND SUSTAINABLE POST-CRISIS RESPONSE. SOCIETY. INTEGRATION. EDUCATION. Proceedings of the International Scientific Conference, 6, 449-467. https://doi.org/10.17770/sie2021vol6.6432