• Zhanna Vinogradova Baltic International Academy, Master of Psychology; Daugavpils University, Doctoral Program, Department of Psychology, Student
  • Irina Plotka Baltic International Academy
  • Iveta Smirnova Baltic International Academy, Master of Psychology
  • Nina Blumenau As.Prof. of Baltic International Academy, Department of Psychology, The Member of the Qualification Commission of  Bachelor's and Master's Theses
  • Dmitry Igonin Baltic International Academy, Department of Psychology, Scientific Supervisor, The Chairman of the Qualification Commission of  Bachelor's and Master's Theses <br />



Attitudes towards driving, drivers, explicit, implicit measurements, personality factors


Analysis of studies shows that in studying attitudes towards risky and safe driving only few researches are based on the use of implicit methods. The aim of the study: the study of attitudes towards the use of mobile phones while driving with the use of Implicit Association Tests and self-assessment procedures. Participants: 69, age 21-59, M = 42, SD = 9.02, 27 female and 42 male, all with B category driver licenses, driving experience 9-24 years. Implicit measurements: two experimental procedures of the Implicit Association Test (IAT) developed by the authors for measuring attitudes towards the use of mobile phones while driving: IAT and self-concept IAT Explicit measurements: a self-assessment procedure developed by the authors "Scale of measuring attitudes towards the use of mobile phones while driving," cross-cultural Personality Questionnaire ZKPQ-50-CC (Aluja, Rossier, García, Angleitner, Kuhlman, & Zuckerman, 2006). A positive relationship between the results of measurements using IAT and self-concept IAT was found in participants with high anxiety. The effect size obtained with the IAT is larger than the effect size obtained with self-concept IAT. A relationship between the results of measurement of attitudes towards the use a mobile phone while driving, measured by experimental procedures and the personal factors was found.

Author Biographies

  • Zhanna Vinogradova, Baltic International Academy, Master of Psychology; Daugavpils University, Doctoral Program, Department of Psychology, Student
    ART GRUPA SIA, Chief of Board
  • Irina Plotka, Baltic International Academy
    IRINA PLOTKA – Doctor Psychology, Professor, Director of Professional Master Study Programme "Psychology", Head of the Department Psychology, Baltic International Academy, Riga, Latvia. The main trends of scientific activity are: experimental psychology, social psychology (implicit social cognition) and its applied branches – ethnic psychology and occupational psychology. One of the most important research trends is the problem of social attitudes measurement (for example, ethnic, antisocial) with implicit and explicit methods (with experimental procedure of unconscious emotional priming, implicit association test and with self-evaluative procedures), an aspect of measurements correspondence and the influence of episodic memory on chronometric correlates of ethnic attitudes. During my professional experience in the psychology education sphere. I have supervised Bachelor, Masters and Doctoral papers in various Universities and Higher schools in Latvia. I have also participated in Lifelong learning program Erasmus Staff mobility in European countries.
  • Nina Blumenau, As.Prof. of Baltic International Academy, Department of Psychology, The Member of the Qualification Commission of  Bachelor's and Master's Theses
    Doctor of Engineering Sciences (Eng.Sc.D.), Department of Psychology, Baltic International Academy
  • Dmitry Igonin, Baltic International Academy, Department of Psychology, Scientific Supervisor, The Chairman of the Qualification Commission of  Bachelor's and Master's Theses <br />
    Doctor of Psychology, LATENTA SIA, Chief of Board


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