PERCEIVED QUALITY OF RURAL TOURISM ACCOMMODATION SERVICES BY PROSPECTIVE CUSTOMERS
DOI:
https://doi.org/10.17770/sie2018vol1.3340Keywords:
accommodation services, local economy, quality, rural tourism, satisfaction, tourismAbstract
Rural tourism and corresponding activities generate new jobs, providing employment for people in rural areas, create a cooperation mechanism between different rural entrepreneurs, attract tourists, and thus contribute to both well-being of local population and the regional development in general. Rural tourism is attractive from an economic perspective, as it provides the opportunity to boost and diversify rural economies in remote areas. The paper is a part of the RTA scientific grant "Tourism Products Evaluation of the Rezekne Municipality (Quality Audit)". The aim of the research is to study rural tourism accommodation services in Rezekne municipality and to carry out their evaluation based on experts’ (potential customers’) perception of quality. The methods applied in the research: logical and constructive, synthesis and analysis, an empirical survey. However, the rural tourism accommodation establishments in Rezekne municipality in general are characterized by the keywords "responsiveness" and "hospitality" as well as by the well-ordered environment around the houses. The rural housings have to evaluate the current and future demand and precisely define the potential market segments to create an offer in accordance with it.
Downloads
References
Daugeliene, R. (2006). Towards a Knowledge – based Economy: Modelling Knowledge Expression Assessment. European Union Enlargement of 2004 and Beyond: Responding to the Political, legal and Socio- Economic Challenges. University of Latvia.
Dembovska, I., Litavniece, L., & Silicka, I. (2017). Assessment of spa hotel services’ development opportunities in Rezekne city. Proceedings of the 18th annual International Scientific Conference “Economic Science for rural development”. April 27-28, 2017. Jelvgava, LLU, 201-212
Dembovska, I., & Silicka, I. (2014). Lauku tūrisma ilgtspējīga attīstība Latgalē. Latgales tautsaimniecības pētījumi. Sociālo zinātņu žurnāls. Nr. 1 (6). Rezekne: RA Izdevniecība. Retrieved from file:///C:/Users/User/Downloads/1166-1977-1-PB%20(2).pdf
Ishikawa, K. (1990). Introduction to Quality Control. 3A Corporation, Tokyo.
Kalēja, E. (2014). Kvalitāte lauku tūrismā kā veicinošs faktors produktu un galamērķu attīstībā. Zemgales tūrisma konferences materiāli 2014.g.3.decembris. Retrieved from http://www.bauskata.lv/userfiles/Lauku_celotajs_ZTA_konference.pdf
Kano, N. (1996). Guide to TQM in Service Industries. Asian Productivity Organization, Tokyo.
Latvijas investīciju un attīstības aģentūra. Tūrisms. Retrieved from http://www.liaa.gov.lv/lv/turisms
Lauku Tūrisma mītņu kvalitātes vērtēšanas sistēmas lietotāju rokasgrāmata (2006). Retrieved from https://www.celotajs.lv/cont/prof/proj/doc/Rokasgramata_1.doc
Muška, A. (2003). Tūrisma produkts un tā kvalitāte Latvijas reģionos. Promocijas darba kopsavilkums. Retrieved from http://llufb.llu.lv/dissertation-summary/tourism/kopsav-Aina-Muska.pdf
Naktsmītnes lauku un reģionālajā tūrismā. Retrieved from http://aurora.turiba.lv/training/LV/Accommodation_LV/Module.pdf
Pike, S. (2008). Destination Marketing. An Integrated Marketing Communication Approach (pp. 350 – 369). Oxford: Butterworth – Heinemann.
Steina van der, A. (2012). Latvijas kā tūrisma vietas mārketinga darbības efektivitāte. Promocijas darba kopsavilkums. Retrieved from https://dspace.lu.lv/dspace/bitstream/handle/7/5195/33442-Aija_Van_der_Steina_2012.pdf?sequence=1
Vispārīgie teritorijas plānošanas, izmantošanas un apbūves noteikumi MK240. Retrieved from https://likumi.lv/doc.php?id=256866