• Irina Plotka Baltic International Academy
  • Nina Blumenau Baltic International Academy
  • Elena Ozola Daugavpils University
  • Svetlana Pogildjakova Baltic International Academy
  • Jelena Drozdova Baltic International Academy



attitude, appearance self-esteem, global self-esteem, SC-IAT, performance self-esteem, state self-esteem, social self-esteem, self-associations


Research aim is to investigate self-esteem of young people, using Single-Category Implicit Association Tests (SC-IAT) and self-reported procedures. Research questions: Are there differences between effects of implicit self-associations: performance, social, appearance and general? What factors can describe a set of measured implicit and explicit variables, characterizing self-esteem? Are the results of implicit and explicit measurements independent from each other? What are the features of the contribution of explicit global self-esteem, state self-esteem (performance, social, appearance) and implicit self-associations (performance, social, appearance) into the implicit general self-associations? Is there the compliance of measurement results of self-esteem obtained with SC-IAT and self-reported procedures? Method: Participants – 132, age 18-30 years (M=25.4, SD=4.0). Implicit measures: Modified versions of SC-IAT: SC-IAT_1 (Performance self-associations, D(P)), SC-IAT_2 (Social self-associations, D(S)), SC-IAT_3 (Appearance self-associations, D(A)), SC-IAT_4 (General self-associations, D(SA)), developed on the basis of SC-IAT. Explicit measures: Rosenberg Self-Esteem Scale and State Self-Esteem Scale by Heatherton and Polivy. Results: Partial correspondence of measurements’ results using IAT and self-reported procedures was found. It was found that the main contribution to the General self-associations is made by the Social self-associations, Appearance self-associations and Rosenberg’s Self-Esteem. The results of implicit and explicit measurements are independent from each other.

Author Biography

  • Irina Plotka, Baltic International Academy

    IRINA PLOTKA – Doctor Psychology, Professor, Director of Professional Master Study Programme "Psychology", Head of the Department Psychology, Baltic International Academy, Riga, Latvia. The main trends of scientific activity are: experimental psychology, social psychology (implicit social cognition) and its applied branches – ethnic psychology and occupational psychology. One of the most important research trends is the problem of social attitudes measurement (for example, ethnic, antisocial) with implicit and explicit methods (with experimental procedure of unconscious emotional priming, implicit association test and with self-evaluative procedures), an aspect of measurements correspondence and the influence of episodic memory on chronometric correlates of ethnic attitudes. During my professional experience in the psychology education sphere. I have supervised Bachelor, Masters and Doctoral papers in various Universities and Higher schools in Latvia. I have also participated in Lifelong learning program Erasmus Staff mobility in European countries.


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