LATVIAN HEALTH CARE COMPANY COMPETITIVENESS DETERMINING INDICATORS AND THEIR IMPROVEMENT POSSIBILITIES

Authors

  • Inese Mavļutova BA School of Business and Finance (LV)
  • Santa Babauska BA School of Business and Finance, MBA, SBS Swiss Business School (LV)

DOI:

https://doi.org/10.17770/lner2012vol1.4.1838

Keywords:

Balanced Scorecard, Competitiveness, Health Care Companies, Health Care, Industry, Managers’ Perspective, Patients` Perspective

Abstract

Changes within the circumstances of health care industry have an impact on health care company’s processes and they should think about continuous improvements. The patient’s appreciation, resource base of medical professionals and technological equipment level are important indicators of the health care company’s competitiveness, but not all companies are taking it into account. The indicators influencing competitiveness of private health care companies from the company managers’ and patients’ perspective can be used in order to evaluate and to compare the health care companies’ competitiveness, and to analyze competition environment of the industry.

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The research results of Latvian health care industry and health care company

managers` and patients` surveys of the year 2011 carried out by the authors of

the paper.

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Published

2012-06-23