THE IMPORTANCE OF PLACE MARKETING FOR SUSTAINABLE URBAN DEVELOPMENT

Abstract

Cities are an important resource for the socio-economic and regional development of the state. Urban development depends on resources, capital, labour force, which mobility from the impact of scientific and technological progress increases all the time. Resources don't belong largely to the concrete place anymore as it was before. That is why cities could think about the possibilities of increase of their attraction and competitiveness at the context of sustainable development. It means that one of the most important goals of the urban development and management is to create such kind of the urban environment which will be in line with the needs and requirements of the city inhabitants, which will be attractive for the foreign investors and tourists, which could compete with other cities. But the most important is that urban environment could give us all an opportunity to be active, participate and enjoy. The world practice shows that the use of the principles and instruments of the marketing for provision of sustainable urban development has positive impact on the socioeconomic and regional development of the state – it improves the investment environment, increases the rate of the economic investments, promotes business and tourism, improves the quality of education, increases welfare and mental development. The necessity of more detailed analysis of the importance of place marketing for sustainable urban development determines actuality of this research.