STRATEGIC ALLIANCES – THEIR DEFINITION AND FORMATION
DOI:
https://doi.org/10.17770/lner2013vol1.5.1155Keywords:
Benefit of strategic alliances, formation of a strategic alliance, strategic alliance, types of strategic alliancesAbstract
The article presents analysis of the definition of strategic alliances, the analysis of alliance and the research of a strategic alliance concept; furthermore, it focuses on the contingent hierarchy of alliances. The motives of strategic alliances formation, their categories, groups and benefit for business have been revealed in this article. Special attention is paid to the process of strategic alliance formation and the analysis of factors that influence the formation of strategic alliances and management success. Finally, the types of strategic alliances analyzed in the scientific literature are reflected and the theoretical insights of alliance formation, acquired through systemic analysis, are also presented in this study.Downloads
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