ANALYSIS OF COMMUNICATION OF LATGALE'S LARGEST MUNICIPALITIES ON THE INSTAGRAM NETWORK – A COMPARISON OF DAUGAVPILS CITY AND REZEKNE MUNICIPALITY
DOI:
https://doi.org/10.17770/jresd2020vol1.12.5396Keywords:
Social networks, Instagram, corporate communication, municipal communicationAbstract
The topic of the paper is “Analysis of Communication of Latgale's Largest Municipalities on the Instagram Network – a Comparison of Daugavpils City and Rezekne Municipality”. The paper researches the communication of the largest city and municipality of Latgale region - Daugavpils and Rezekne - on the Instagram network in the period from registration.
The aim of the paper is to find out how and for what purposes the municipalities of Daugavpils city and Rezekne use the social medium “Instagram” and what results the communication via this channel have been achieved.
The paper consists of two parts - theoretical and empirical. The theoretical part summarizes and analyses theory on the history and development of the social network Instagram, as well as its impact on corporate communication of companies and institutions.
The empirical part contains a comparative analysis of communication of Daugavpils city and Rezekne municipality on the Instagram network, analysing the posted information and feedback from network users. Content analysis is used as a research method to achieve the aim.
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