MARKETING TOOL “ZORGE” AND ITS USE IN ELECTRONIC COMMERCE
DOI:
https://doi.org/10.17770/iss2019.5266Keywords:
digital marketing technologies, pop-ups, push notifications, banners, email marketing,Abstract
The aim of the research was to develop a marketing strategy of the Zorge marketing tool and describe its usage in e-commerce. Zorge web application will be an automatic marketing tool that will use cloud computing technology. The main benefits of the tool will be its multiuse and ability to display adverts to users who use ad blockers and create an interaction of all ads, allowing users to show relevant advertising to their website visitors. Zorge web application will be used for advert construction - pop-ups, push notifications and inner website banners, that can be placed on a clients website. It can be done by pasting short JavaScript code in their website HTML file after users will be able to manage their adverts inside their Zorge web application. The author examined several topics to develop the web application architecture - digital marketing technology current developments, competitor home pages, competitor web applications and an economic embodiment were explored. Within the research was developed a marketing strategy for the Zorge web application.Downloads
References
Andreasen, A.R. (2018). Social Marketing. Theoretical and Practical Perspectives. ASV: Psychology Press
Baylor, C. (2019). 7 Elements of Modern Website Design You Need to Know Retrieved 25.03.2019 from https://www.bluleadz.com/blog/bid/68850/5-elements-of-a-modern-website-design
Enberg, J. (2019). Digital Ad Spending. Retrieved 22.04.2019 from https://www.emarketer.com/ content/global-digital-ad-spending-2019
Feng, X., Fu, S., Qin, J. (2016). Determination of Customer Attitude Towards Mobile Advertising: the Mediating Roles of Intrinsic and Extrinsic Motiva – Tions. Computers in Human Behavior, 63, pp.334-341.
Gillis, W., Johansen, D., Vivek, S.D. (2018). Differentiating Customer Engagement and Customer Participation in Service Marketing. Academy of Marketing Science Annual Conference, pp.483-484.
Goolsbee, A.D., Peter, J.K. (2018). Internet Rising, Prices Falling: Measuring Inflation in a World of E-Commerce. AEA Papers and Proceedings, 108, pp.488-492.
Khan, A.D. (2016). Electronic Commerce: A Study on Benefits and Challenges in an Emerging Economy. Global Journal of Management and Business Research: B Economics and Commerce, vol.16 (1), pp.1-3.
Shiller, B., Waldfogel, J., Ryan, J. (2018). The effect of ad blocking on website traffic and quality. RAND Journal of Economics, vol.49 (1), pp.43-63.
Vakhutinsky, A., Mihic, K., Wu, S.M. (2019). A Prescriptive Analytics Approach to Markdown Pricing for an E-Commerce Retailer. Journal of Pattern Recognition Research, vol.14 (1), pp.1-20.
Zajechowsk, M. (2016). Ad Blocking and Its Effects on Advertisers and Publishers Retrieved 22.04.2019 from https://www.relevance.com/ad-blocking-and-its-effects-on-advertisers-and-publishers/
