THE IMPACT OF ARTIFICIAL INTELLIGENCE ON BUSINESS HOMEPAGE CREATION

Authors

  • Jānis Trubovičs Rezekne Academy of Technologies, Rezekne (LV)
  • Dr. sc.ing. Sergejs Kodors Rezekne Academy of Technologies, Rezekne (LV)

DOI:

https://doi.org/10.17770/het2024.28.8267

Keywords:

artificial intelligence, entrepreneurship, online marketing, website development

Abstract

This work examines the evolution of website development for business, highlighting the shift from complex, outsourced processes to artificial intelligence solutions. Initially, the development of websites required technical expertise from specialized IT companies. With the development of technology, AI-powered tools such as Wix and Squarespace now allow businesses to easily create their own 'business card' websites. The study looks at a number of AI-based platforms, including Wix and Squarespace. This work benefits society by democratizing the creation of websites and fostering a more efficient and dynamic digital ecosystem, boosting economic development and enabling entrepreneurs to succeed in the online marketing.

 

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References

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Webmaking (2012). Pieejams: https://webmaking.lv/lv/izstrade/majas-lapu-izveides-pakalpojumi.html, sk. 21.04.2024;

Garmtech (2017). Pieejams: https://my.garmtech.com/order/hosting/1, sk. 21.04.2024;

Wix (2006). Pieejams: https://www.wix.com/, sk. 20.04.2024;

Squarespace (2003). Pieejams: https://www.squarespace.com/, sk. 20.04.2024;

Chat GPT (2022). Pieejams: https://chat.openai.com/auth/login, sk. 20.04.2024;

Saputra, R., Nasution, M. I. P., & Dharma, B. (2023). The impact of using ai chat gpt on marketing effectiveness: A case study on instagram marketing. Indonesian Journal of Economics and Management, 3(3), 603-617.

Vietnes izstrādes termiņš (2023). Pieejams: https://www.pragmatik.lv/vizitkartes-majaslapa/, sk. 21.04.2024;

Wix cenrādis (2006). Pieejams: https://www.wix.com/premium-purchase-plan/dynamo, sk. 21.04.2024;

Squarespace cenrādis (2003). Pieejams: https://www.squarespace.com/pricing, sk. 21.04.2024;

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Published

2024-09-10

How to Cite

[1]
J. Trubovičs and S. Kodors, “THE IMPACT OF ARTIFICIAL INTELLIGENCE ON BUSINESS HOMEPAGE CREATION”, HET, no. 28, pp. 100–106, Sep. 2024, doi: 10.17770/het2024.28.8267.