POTENTIAL OF LARGE LANGUAGE MODELS IN TOURISM
DOI:
https://doi.org/10.17770/het2024.28.8258Keywords:
artificial intelligence, chatbots, Large Language Model, tourismAbstract
In today's interaction of data and technology, innovative solutions are the way to achieve sustainability in society, economy, and environment. Innovative solutions are new approaches to change existing business processes to achieve more effective results. They can be technical, organizational, social, or economic solutions, which can help solve existing problems and provide new opportunities. Innovations can improve the quality of life, increase the competitiveness of companies, and contribute to sustainable development. This scientific article discusses the application of Large Language Models in tourism. The aim is to experimentally overview the potential of Large Language Model to generate marketing material in tourism.
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References
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