VISUAL IDENTITY OF THE ART SCHOOLS IN LATVIA

Authors

  • Aiva Titova Rezekne Academy of Technologies
  • Aina Strode Rezekne Academy of Technologies

DOI:

https://doi.org/10.17770/amcd2017.2821

Keywords:

visual identity, graphic design, art school, logo

Abstract

Today, each of the most influential and popular organizations has a successful visual identity. Successful visual or corporative identity reveals the company's value and business sector. Institutional managers need to streamline corporate processes, including design identity. The objective of this research is to find out the necessity of the corporate identity development for the Jānis Simsons Madonas art school by studying and analyzing the importance of branding in the area of art education and analyze examples of corporate identity among Latvian art schools. This art school is the first that kind of schools in Latvia. The methods of research: theoretical –investigation and analysis of relevant literature, internet sources and regulatory documents, case object study– randomly selected schools from all over Latvia.

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References

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Published

23.01.2018

How to Cite

Titova, A., & Strode, A. (2018). VISUAL IDENTITY OF THE ART SCHOOLS IN LATVIA. ARTS AND MUSIC IN CULTURAL DISCOURSE. Proceedings of the International Scientific and Practical Conference, 127-134. https://doi.org/10.17770/amcd2017.2821