Essence of Visual Communication in Contact with a User

Authors

  • Ineta Zvonņikova Rezekne technology of academy (LV)
  • Aina Strode Rezekne technology of academy (LV)

DOI:

https://doi.org/10.17770/amcd2015.1367

Keywords:

visual communication, information design, navigation system, building cartography, wayfinding

Abstract

The aim of the article is to examine the problematics of the visual communication at the building complex of Rezekne Higher Education Institution on a basis of the theoretical research into the essence and the sense of the visual communication in contact with a user. Methods of the research – theoretical study of the literature and internet sources. In the article the author summarised information about means, forms and methods of visual communication for creation of information design. Understanding of the information design as a sphere. Historical facts of the visual communication. Research analysis of the Wyzowl service on the way how human brains process verbal, textual and visual information. How efficient environment graphical design impacts people. Navigation in man’s everyday life. Facts of the research into orientation skills in environment in Tübingen City. Problems of building cartography and ways of their solutions. Wayfinding system architecture.

References

Beardslee, D. (2014). Inclusive, High Quality Decisions? Macro/Micro Design Impacts within our Everyday Experiences. SEGD Research Journal: Communication and Place. Retrieved on 16.04.2015. https://segd.org/inclusive-high-quality-decisions-macromicro-design-impacts-within-our-everyday- experiences-0.

Devlin, A. S. (2014). Wayfinding in Healthcare Facilities: Contributions from Environmental Psychology. Behavioral Sciences, 4(4), 423-436. Retrieved on 16.04.2015., Database: Academic Search Complete.

Dwight, E. (2008). Signs of the Times. American School & University, 80 (12), 38-40. Retrieved on 16.04. 2015, Database: Academic Search Complete.

Hahn, J., & Zitron, L. (2011). How First-Year Students Navigate the Stacks: Implications for Improving Wayfinding. Reference & User Services Quarterly, 51(1), 28-35. Retrieved on 16.04.2015. Database: Academic Search Complete.

Gibson, D. (2009). The Wayfinding Handbook: Information Design for Public Places. New York: Princeton Architectural Press.

Li, R., & Klippel, A. (2012). Wayfinding in Libraries: Can Problems Be Predicted? Journal of Map & Geography Libraries, 8(1), 21-38. Retrieved on 16.04.2015. Database: Academic Search Complete.

Meilinger, T. (2008). Strategies of Orientation in Environmental Spaces. MPI Series in Biological Cybernetics. No. 22, July. Dissertation. Retrieved on 15.05.2015. http://www.kyb.mpg.de/fileadmin/ user_upload/files/publications/attachments/strategies_of_orientation_in_environmental_spaces_4962%5b0% 5d.pdf.

Meilinger, T., Knauff, M., & Bülthoff, H. H. (2008). Working memory in wayfinding: a dual task experiment in a virtual city Cognitive Science, 32(4), 755-770. Retrieved on 16.04.2015. Database: Academic Search Complete.

Nossum, A. S. (2013). Developing a Framework for Describing and Comparing Indoor Maps. The Cartographic Journal, 50 (3), 218-224. Retrieved on 15.05.2015. http://www.maneyonline.com/ doi/abs/10.1179/1743277413Y.0000000055.

Poulin, R. (2012). Graphic Design and Architecture, A 20th Century History: A Guide to Type, Image, Symbol, and Visual Storytelling [Electronic version]. New York.

Sless, D. (1992). What is Information Design? In R. Penman & D. Sless (Eds.) Designing information for people. Proceedings from the symposium. Communicative Research Press. Retrieved on 04.04.2015. http://communication.org.au/product/designing-information-for-people/.

Vanderkupp, M. (2013). Signage / Wayfinding: A Seamless Experience. American School & University, 86 (3), 208-211. Retrieved on 04.04.2015. Database: Academic Search Complete.

Wayfinding (2013). Retrieved on 15.05.2015. http://designworkplan.com/wayfinding/ introduction.htm. 14.

Сила визуальной коммуникации. (2014). Skatīts 10.03.2015. http://lpgenerator.ru/blog/2014/ 05/14/sila- vizualnoj-kommunikacii/

Downloads

Published

08.09.2015

How to Cite

Zvonņikova, I., & Strode, A. (2015). Essence of Visual Communication in Contact with a User. ARTS AND MUSIC IN CULTURAL DISCOURSE. Proceedings of the International Scientific and Practical Conference, 182-188. https://doi.org/10.17770/amcd2015.1367