COMPETITIVENESS OF TRANSPORT COMPANIES IN THE OPINION OF STUDENTS

Jurgita Ginavičienė, Indrė Sprogytė

Abstract


The paper presents the results of a quantitative research study carried out with 280 transport logistics students in Lithuania. The research focused on the students’ opinion about the competitive advantage of Lithuanian transport companies. During their professional training, they filled out an electronic demographic data form online and evaluated the importance and attainability of the offered values on a 5-point Likert scale. The results revealed that when increasing the competitiveness of transport companies, the main attention should be paid to the customer - consumers, and their needs must be taken into account.


Keywords


competitiveness; consumer; student; transport company

Full Text:

PDF

References


Balcarová, P. (2014). The Comparison of nine-factor model and diamond model: Application for the Czech Republic, Slovakia and Hungary. Acta academica karviniensia. v. XIV, n. 1, p. 5-15. ISSN 1212-415X.

Bivainis, J., & Zinkevičiūtė, V. (2006). Reasoning of business strategic decisions selection. Ūkio Technologinis ir Ekonominis Vystymas, v. XII, n.2, p. 99-107, ISSN: 1392-8619 (Print) 1822-3613 (Online).

Cyplik P., Głowacka D. & Fertsch M., (2008), Logistyka przedsiębiorstw dystrybucyjnych, Wyższa Szkoła Logistyki, Poznań.

Čiburienė, J. (2009). The innovativeness of SME activity in the context of globalization in Lithuania. Ekonomika ir vadyba, n. 14, p. 723-730, ISSN 1822-6515. Downloaded from http://etalpykla.lituanistikadb.lt/fedora/get/LT-LDB-0001:J.04~2009~1367168412429/DS.002.1.01.ARTIC

Dudzevičiūtė, G., & Peleckienė, V. (2010). Marketing strategy process: quantitative analysis of the customers’ satisfaction. Business: theory and practice, v. XI, n. 4, p.345-352.

Yaya, P., H., L., & Marimon, F., & Casadesus, M. (2014). The revitalising effect of ISO 9001 on dissatisfied customers. Total Quality Management & Business Excellence, v. 25, n. 8, p. 856-864. Downloaded from http://dx.doi.org/10.1080/14783363.2014.904567

Karaliūtė, E., & Pilelienė, L. (2012). Vartotojų pasitenkinimo autoserviso paslaugomis. Management theory and studies for rural business and infrastructure development, v. 33, n. 4, p. 51-58, ISSN 1822-676. Downloaded from http://mts.asu.lt/mtsrbid/article/viewFile/170/199

Keršienė, R. (2009). Konkurencingumo išsaugojimo veiksniai globalizacijos sąlygomis. Ekonomika ir vadyba, n. 14, p. 819 – 824, ISSN 1822-6515

Mickevičienė, M. (2011). Įmonės kompetencijos kaip tvaraus konkurencinio pranašumo kūrimo intrumentas: strateginis iššūkis. BUSINESS SYSTEMS and ECONOMICS, v. 1, n. 1, p. 8-22, ISSN 2029-8234 (online)

Mitkutė, G., & Nagreckaitė, L. (2005). Konkurencingumo tyrimo modelių analizė. Downloaded from http://www.ebiblioteka.lt/resursai/Konferencijos/KTU_PI/KNYGA2005%20PDF/straipsniai/Plenarinis/Mitkute,%20Nagreckaite.pdf.

Nabavi, V., & Azizi, M., & Faezipour, M. (2014). Implementation of quality management system based on ISO9001:2008 and its effects on customer satisfaction case study. International Journal of Quality & Reliability Management, v. 31, n.8, p. 921 – 937

Nedelescu-Ionescu, D., & Rujan, O. (2014) Why do logistics and transport matter for development. Annals of the University of Oradea : Economics Sciences, Tom XXII , v. 1, p. 34-39, july. 2014. Downloaded from http://www.socert.usv.ro/fisiere/1409927152P67.pdf

Pajuodis, A. (2005). Prekybos marketingas. Vilnius: Eugrimas.

Palšaitis, R. (2010). Šiuolaikinė logistika: mokomoji knyga. Vilnius: Technika.

Pérez, A., & M. del Mar García de los Salmones, M., & Rodríguez del Bosque, I., (2013). The effect of corporate associations on consumer behaviour. European Journal of Marketing, v. 47, p. 218 – 238

Ragelskaja, E., & Korsakienė, R. (2011). Integruotas požiūris į konkurencinį pranašumą. Verslas XXI amžiuje/ Business in XXI Century, n. 3 (4), p. 70-75, ISSN 2029-2341 print / ISSN 2029-2252 online. Downloaded from http://www.mla.vgtu.lt/index.php/mla/article/viewFile/mla.2011.072/pdf_1

Svedaite, E., & Ambras, A. (2013). Student Practice Integration into Temporary Employment Services. Socialiniai tyrimai/ Social Research, n. 4 (33), p. 36-43. ISSN 1392-3110

Valackienė, A. (2004). Sociologinis tyrimas:vadovėlis. Kaunas :Technologija

Vidaus reikalų ministerija (2010). European Consumer Satisfaction Management Guide. Downloaded from http://vakokybe.vrm.lt/index.php?id=525

Virvilaitė, R. (2012). Marketingo valdymas. Kaunas: Technologija.

Zikienė, K., & Brazinskaitė, V. (2012). Asmeninių charakteristikų įtakos vartotojų lojalumo formavimuisi nustatymas. Organizacijų vadyba: sisteminiai tyrimai , n. 63, p. 113- 124, ISSN 1392-1142

Wyrwicka, M. K., & Kliber, M. C., & Brzeziński, Ł. (2015). Effects of promotional campaign in the logistics customer service. Research in Logistics & Production, v. 5, n. 4, p. 407-416




DOI: http://dx.doi.org/10.17770/sie2016vol4.1562

Refbacks

  • There are currently no refbacks.