THE ECONOMIC CONSEQUENCES OF USE OF ANOTHER‘S COMPANIES TRADE MARK OR SERVICE MARK

Abstract

Today the fashion of unfair use of Trade mark or Service mark is rooted in trade. The question is – do the new challenges of economy endanger the security of society, market and human rights? The idea of branding went the limit of commerce many years ago. Its impact on social and cultural terms has become immeasurable. She broke into education, sports, fashion world, business travel, art and literature. In other words, branding has become a matrix spiritual ideological matrix of society, a manifestation of trust. The violation of branding, as violation of rights of intellectual property, impact on many areas – the economy, the reputation, the final users of mark. The article deals with the values concerning the illegal, unfair use of the Trade marks or Service marks of intellectual property in order to determine how and how much it influences interests of consumers, producers, suppliers and affects processes of economics of a state.