INNOVATIONS OF THE TRADE MARKETING IN LATVIA

Authors

  • Inese Spīča Business competence center, Riga (LV)
  • Ernests Spīčs Business competence center, Riga (LV)

DOI:

https://doi.org/10.17770/lner2010vol1.2.1798

Keywords:

marketing, trade, innovation, Latvia, trade marketing

Abstract

In the rapidly changing environment contemporary marketing activities affects educational programms. The paper analyze the marketing and sales current events in Latvia. In this paper given a substantive explanation of trade marketing and trade marketing development opportunities for Latvia, trade marketing new development areas and to clarify their learning opportunities in Latvia.

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References

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Spīča I., Fedjunovs H. Inovāciju tirgvedības aktualitātes un problēmas Latvijā// Latvijas Universitātes raksti. 2006, 702.sēj.: Ekonomika, V, 503.lpp.

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Published

2010-06-30

Issue

Vol. 1 No. 2 (2010): Latgale National Economy Research

Section

Articles