CITY IMAGE AND URBAN IDENTITY AS A PREREQUISITE FOR CITY DEVELOPMENT

Inta Kotāne

doi:10.17770/lner2010vol1.2.1783

CITY IMAGE AND URBAN IDENTITY AS A PREREQUISITE FOR CITY DEVELOPMENT

Inta Kotāne

Abstract

City environment or urban environment is a complex social, economic and biophysical system, which emerged as a result of the human-nature interaction. Urban development issues, the city image and urban identity exploration in Latvia have become a key subject in times of economic globalisation as well as determination of city and district development direction and priorities for urban development programs is also the reason for such an interest. The article deals with the research on the theoretical and practical aspects of the city image, urban identity and city marketing. The author suggests distributing city image dimensions in order to analyse the city brands of Latgale as well as describing their impact on the city image with the help of particular characteristics. It is of great importance to include city marketing strategies into Latgale urban development programs. It is advisable to use K.Inn’s developed conceptual model of the urban identity formation in order to study city image and urban identity of Latgale.

Keywords

city image; urban identity; city impression; city marketing

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References

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DOI: https://doi.org/10.17770/lner2010vol1.2.1783

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Latgale National Economy Research

CITY IMAGE AND URBAN IDENTITY AS A PREREQUISITE FOR CITY DEVELOPMENT

Abstract

Keywords

Full Text:

References

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