Reinis Komuls, Iveta Dembovska, Daina Znotiņa


Nowadays it is possible for entrepreneurs to use the Internet and IT in order to conduct marketing research, promote and advertise their products, assess the effectiveness of marketing activities etc. All this could be done at much lower costs and less time. Therefore, it is important to create a model for promoting competitive advantages that takes into account modern trends, and, based on this model, provide an appropriate set of marketing tools in the Internet environment. The aim of the research is to analyse the promotion of a company's services on the Internet based on the example of Confermo Solutions Ltd. Methods used in the research - monographic and a sociological research method – surveying. The research developed proposals for the promotion of a company’s services in the Internet environment, the implementation of which could significantly increase the company’s competitiveness in the market.


IT company, promotion, service

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