ANALYSIS OF COMMUNICATION PROCESSES: CASE STUDY OF REZEKNE CITY COUNCIL
DOI:
https://doi.org/10.17770/iss2019.5310Keywords:
communication models, external communication, municipality, public relationsAbstract
The topic of the publication is “Analysis of Communication Processes: Case Study of Rezekne City Council”. The paper examines the effectiveness of the external communication of Rezekne Municipality, by researching the press releases sent to mass media in January and February 2019. The aim of the paper is to find out what influences the messages that Rezekne City Council sends to the audience. The theoretical part summarizes and analyses the theory of Shannon-Weaver communication model, while the empirical part summarizes information on press releases sent by Rēzekne City Council Public Relations Department between January and March 2019.Downloads
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