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MARKETING TOOL “ZORGE” AND ITS USE IN ELECTRONIC COMMERCE

Anna Nikolajeva

Abstract


The aim of the research was to develop a marketing strategy of the Zorge marketing tool and describe its usage in e-commerce. Zorge web application will be an automatic marketing tool that will use cloud computing technology. The main benefits of the tool will be its multiuse and ability to display adverts to users who use ad blockers and create an interaction of all ads, allowing users to show relevant advertising to their website visitors. Zorge web application will be used for advert construction - pop-ups, push notifications and inner website banners, that can be placed on a clients website. It can be done by pasting short JavaScript code in their website HTML file after users will be able to manage their adverts inside their Zorge web application. The author examined several topics to develop the web application architecture - digital marketing technology current developments, competitor home pages, competitor web applications and an economic embodiment were explored. Within the research was developed a marketing strategy for the Zorge web application.

Keywords


digital marketing technologies; pop-ups; push notifications; banners; email marketing;

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References


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DOI: https://doi.org/10.17770/iss2019.5266

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