RESEARCH OF FACTORS AFFECTING THE ZS "PĒRLES" MARKETING COMPLEX

Authors

  • Liene-Evija Auzāne Rezekne Academy of Technologies

DOI:

https://doi.org/10.17770/iss2018.4245

Keywords:

competition, consumers, enterprise, marketing, product, suppliers

Abstract

In order for enterprises to be more competitive and to develop more successfully, entrepreneurs have to understand the desires and needs of consumers. The main task of an entrepreneur is not only to produce and sell products, but also to analyze the business environment he/she is acting within, in order to be able to adapt to it and to continue successful activity without incurring losses. The article studies and analyzes factors, influencing marketing environment and development of marketing system. The factors impacting development of marketing system especially at ZS “Pērles” were studied.

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Published

2019-03-19

Issue

Section

Economics and Management