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MARKETING OPPORTUNITIES IN THE MEDICAL TOURISM DEVELOPMENT

Claudia Spanka, Irena Silineviča

Abstract


Due to the demographical changes and the currently booming health industry, the medical tourism sector has a great future potential. This paper provides an analysis about the medical tourism market itself and gives an insight in the field of marketing opportunities in the medical tourism development. Therefore, to give a basis for the further development of marketing strategies, the consumer behaviour will be analysed. In addition, a theoretical overview about used and useable Marketing methods in the medical tourism industry will be out-lined. The used scientific methods within this research work are as the following: content analysis, graphical analysis and synthesis, reference methods, logical and abstract constructive methods.

Keywords


development; international health care; marketing opportunities; medical tourism;

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References


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DOI: https://doi.org/10.17770/iss2017.3045

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