MARKETING OPPORTUNITIES IN THE MEDICAL TOURISM DEVELOPMENT
Abstract
Keywords
Full Text:
PDFReferences
Bieger, T.; Beritelli, P. (2013): Management von Destinationen,, eighth Edition, Oldenbourg Wissen-schaftsverlag GmbH, Munich
Cole, A. D. (2000): Vermarktung internationaler Destinationen – Die Arbeit der ausländischen Tourismusvertretungen in Deutschland, In: Landgrebe, S. (Publisher): Internationaler Tourismus (p. 283-296), 318 pages, Oldenbourg Wissen-schaftsverlag GmbH, Munich/ Vienna
Freyer, W. (2011): Tourismus – Einführung in die Fremdenverkehrsökonomie, tenth Edition, Oldenbourg Wissenschafts-verlag GmbH, Munich
Freyer, Walter (2009): Tourismus-Marketing – Marktorientiertes Management im Mikro- und Makrobereich der Tourismuswirtschaft, 6., sixth edition, München, Oldenbourg Wissenschaftsverlag GmbH
Gerke, T. (2007): Verkaufsförderung im Tourismus – Von der Idee zum 5-Sterne-Urlaub, mi-Fachverlag, Landsberg am Lech
Holzbauer, U. et al. (2010): Eventmanagement – Veranstaltungen professionell zum Erfolg führen, fourth Edition, Springer Verlag, Heidelberg
Carrera, P.; Runnels, V. (2012): Why do patients engage in medical tourism?, Maturitas Volume 73, Issue 4, Pages 300–304 retrieved on February 12, 2017: http://www.sciencedirect.com/science/article/pii/S0378512212002745
Casken, J; Eissler, L (June 2013): Seeking Health Care Through International Medical Tourism, Journal of Nursing Scholarship., Vol. 45 Issue 2, p177-184. 8p. retrieved on January 16, 2017: http://web.b.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=5&sid=f9e5e88c-291a-4e36-97ef-c1de9b4140ea%40sessionmgr102
Danell, S.; Mugomba, C. (2007): Medical Tourism and its Entrepreneurial Opportunities - A conceptual framework for entry into the industry, School of Business, Economics and Law, Göteborg University, Tourism and Hospitality Management Master Thesis, retrieved on February 17, 2017: https://gupea.ub.gu.se/bitstream/2077/4671/1/2006_91.pdf
Herrick, D. (2007): Medical Tourism: Global Competition in Health Care, National Center for Policy Analysis, NCPA Policy Report No. 304, retrieved on January 17, 2017: http://w.medretreat.com/templates/UserFiles/Documents/Medical%20Tourism%20-%20NCPA%20Report.pdf
IUBH (2016): Medizintourismus – IUBH Touristik-Radar 2016 – Themenmappe, 11 pages, retrieved on November 7, 2016: http://www.iubh.de/wp-content/uploads/sites/10/2016/08/Themenmappe-IUBH-Medizintourismus_final.pdf
Lagace, M. (2007): The Rise of Medical Tourism, retrieved on January 18, 2017: http://hbswk.hbs.edu/item/the-rise-of-medical-tourism
DOI: https://doi.org/10.17770/iss2017.3045
Refbacks
- There are currently no refbacks.
Copyright (c) 2018 Claudia Spanka, Irena Silineviča