CUSTOMER BEHAVIOUR DOING ONLINE SHOPPING: LATVIA’S CASE

Authors

  • Lienīte Litavniece Rezekne Academy of Technologies (LV)
  • Daina Znotiņa Rezekne Academy of Technologies (LV)

DOI:

https://doi.org/10.17770/etr2017vol2.2563

Keywords:

customer behaviour, e-commerce, logistic

Abstract

E-commerce is important branch in economics and it is the fastest growing retail market, expected to reach more than 250 billion EUR in 2017. Sucessfull online business make impact on customer behaviour.  The aim of the article is to research customer behaviour doing online shopping. This article contain the analyse of theoretical approaches to consumer behaviour and analyse of customer survey results  to find out  the  Latvia’s customer behaviour doing online shopping .

Downloads

Download data is not yet available.

Downloads

Published

2017-06-15

Issue

Vol. 2 (2017): Environment. Technology. Resources. Proceedings of the 11th International Scientific and Practical Conference. Volume 2

Section

Information Technologies

How to Cite

[1]
L. Litavniece and D. Znotiņa, “CUSTOMER BEHAVIOUR DOING ONLINE SHOPPING: LATVIA’S CASE”, ETR, vol. 2, pp. 84–89, Jun. 2017, doi: 10.17770/etr2017vol2.2563.