THE RSEZ SUSTAINABLE DEVELOPMENT NECESSITY DRIVEN PUBLIC RELATION MODEL-AN INSTRUMENT FOR ENVIROMENT REGULATION AND MANAGEMENT

Irēna Silineviča, Iveta Graudiņa

Abstract


Sustainable development supposes harmonic development o f all spheres - in ecological, economic, social areas - and is aimed at satisfaction of society’s both existing and future needs. Company “Rezekne Special Economic Zone" (RSEZ) is established to endorse development o f favorable business environment. RSEZ’s recommendations for production and services development proposes use o f various existing local resources that would lead to sustainable development in the Rezekne region. However successful accomplishment of development propositions is possible if it is supported by effective corporate communications within RSEZ organizational environment. An article provides analysis o f main elements of RSEZ organizational environment and proposes PR (public relations) actions to promote organizational communications with target audiences.

Full Text:

PDF

References


Batraga A. Sabiedriskās attiecības kā uzņēmuma attīstības līdzeklis.// Baltijas reģiona valstu integrācijas problēmas ceļā uz Eiropas Savienību: Starptautiskās zinātniskās konferences materiāli. 2000.gada 2 - 3.marts. - Rēzekne. - 2000. - 202.-206.lpp.

Jefkins F. Public Relations for your Business. Mercury, 1987. - 197 p.

Reinholde К. Ugtspējīga tūrisma attīstība un plānošana.// Tūrisma prakses, izglītības un pētniecības integrācija: pieredze un vērtējums. Rakstu krājums - Rīga - 2000.- 172-177.1pp.

Wells В., Spinks N. Communicating with the community.// Career Development International. - Number 4/2. - MCB University Press- 1999. - pp. 108-116.

Блэк C. PR: международная практика. - Москва: «Довгань», 1997. - 180 с.

Ганжин В.Т. Паблик Рилейшнз. Что это значит? Введение в средоведческую коммуникологию. - Москва: Издательство МНЭПУ, 1998. -1 7 6 с.

Почепцов Г. Паблик Рилейшнз для профессионалов. «Рефл-бук», «Ваклер», 2000 - 622 с.




DOI: http://dx.doi.org/10.17770/etr2001vol1.1953

Refbacks

  • There are currently no refbacks.