ADVERTISING CATALOG AS A SOURCE OF INFORMATION

Authors

  • Kristina Tribrate Rezekne Academy of Technologies
  • Diāna Apele Rezekne Academy of Technologies

DOI:

https://doi.org/10.17770/amcd2017.2824

Keywords:

catalog, design trends, catalog history, design history, graphic design, catalog kinds

Abstract

The modern catalog is a tool for persuading and conquering customers. Consequently, the design and quality of contemporary catalogs and brochures are given a great deal of attention – it is a tool that gives the customer a complete idea about the company's operations, the goods and services offered, the customer is convinced that the company is better and more interesting than its competitors.

The aim of current article: to study and analyze catalog types and formats, printing trends and printing technologies.

Research methods: theoretical: research and analysis of literature related to the industry and Internet resources.

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Author Biography

  • Kristina Tribrate, Rezekne Academy of Technologies
    SIA "Lekon" graphic designer

References

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Marcus, A. (1984). Graphic design for computer graphics. Skatīts 22.09.2017. http://www.sciencedirect.com/ science/article/pii/016636158490037X.

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Тренды в дизайне полиграфии на 2017 год. (2017). Skatīts 14.09.2017. https://rpk.univest.ua/trendy–v–dizajne–poligrafii–na–2017–god/.

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Published

23.01.2018

How to Cite

Tribrate, K., & Apele, D. (2018). ADVERTISING CATALOG AS A SOURCE OF INFORMATION. ARTS AND MUSIC IN CULTURAL DISCOURSE. Proceedings of the International Scientific and Practical Conference, 135-140. https://doi.org/10.17770/amcd2017.2824